Digital Transformation Strategist

24 hours ago

Cabuyao, Calabarzon, Philippines beBeeMarketing Full time A$18,000 - A$24,000
Job Title:

Digital Marketing Manager (003 - 00232)


Job Overview

We are seeking a world-class, full-stack digital marketing professional to lead and execute our marketing initiatives from end to end. This is not a role for order-takers — we're after the top 1% of digital marketers who can strategize, innovate, and execute with autonomy and excellence.

Key Responsibilities
  • Develop and own the digital marketing strategy across all channels.
  • Conduct market, competitor, and audience research to identify trends and opportunities.
  • Set KPIs, track results, and iterate rapidly to maximise ROI.
  • Present ideas and plans confidently to founders and key stakeholders.
  • Be prepared to lead and mentor additional marketing hires in future as the business scales.
Lead Generation & Funnel Optimization
  • Design and implement lead generation campaigns across Meta, Google Ads, LinkedIn, and other relevant platforms.
  • Create and manage high-converting landing pages, lead magnets, and email funnels.
  • Optimise conversion rates across the entire funnel.
Content Creation & Management
  • Lead the ideation and creation of high-quality, engaging content including blogs, social posts, emails, and video briefs.
  • Manage and repurpose content across platforms to maximise reach and impact.
  • Collaborate with internal or freelance creatives for visual and written content production as needed.
Campaign Execution & Management
  • Run paid ad campaigns (Meta, Google, LinkedIn) from start to finish, including creative direction, A/B testing, and ongoing optimisation.
  • Schedule, publish, and manage content calendars across multiple platforms.
  • Monitor performance and continuously improve creative and targeting.
Analytics & Reporting
  • Monitor and report on marketing KPIs (CPL, CTR, conversion rates, ROAS, etc.).
  • Use tools like Google Analytics, Meta Ads Manager, and HubSpot to gather and interpret data.
  • Provide actionable insights and weekly/monthly performance reports.
Requirements
  • Minimum 5 years experience in digital marketing (agency or in-house).
  • Demonstrable experience managing successful campaigns across Meta Ads, Google Ads, and/or LinkedIn.
  • Strong copywriting, creative direction, and content strategy skills.
  • Expert-level experience with HubSpot for CRM, email marketing, pipeline reporting, and lead nurturing.
  • Advanced understanding of analytics platforms (GA4, Facebook Pixel, UTM tracking).
  • Excellent English communication skills (written and verbal).
  • A portfolio or case studies showing tangible results you've delivered.
  • Confidence and potential to manage a small marketing team in future as part of your career growth.
Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

  • Be available for meetings and collaboration during core AEST or PHT business hours
  • Disclose any existing ongoing roles or client work
  • Reflect this engagement on their LinkedIn profile (clearly marked as

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