Digital and Marketing Strategist

14 hours ago

Cabuyao, Calabarzon, Philippines beBeeDigital Full time $40,000 - $60,000

We are seeking a Digital and Marketing Strategist to drive our brand awareness and engagement through various digital channels.

Key Responsibilities:
  • Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, etc.) to drive brand awareness and engagement.
  • Manage and optimize paid social campaigns using Meta Business Manager, focusing on lead generation and maximizing ROI.
  • Create, schedule, and publish engaging organic content aligned with brand voice and objectives.
  • Monitor social media trends, competitors, and platform updates to ensure best practices.
  • Track and analyze social media performance metrics to refine content and ad strategies.
HubSpot Management:
  • Oversee HubSpot Sales, Marketing, Content, Web, Automation, and CRM hubs to support business goals.
  • Manage and update websites through HubSpot's CMS, ensuring accurate, up-to-date product information and SEO-friendly content.
  • Implement lead nurturing workflows and marketing automation to increase engagement and conversions.
  • Optimize CRM for streamlined data tracking, segmentation, and customer journey mapping.
  • Collaborate with sales teams to support lead handoff, tracking, and pipeline management within HubSpot.
  • Ensure that product pages, landing pages, and other web assets are optimized for user experience, lead generation, and conversions.
  • Analyze HubSpot data for insights on lead quality, customer behavior, and campaign effectiveness.
Google AdWords (Paid Search):
  • Develop and manage Google AdWords campaigns to drive targeted traffic and conversions.
  • Perform keyword research, ad copywriting, and A/B testing to optimize ad performance.
  • Track and analyze AdWords metrics to assess campaign success and identify areas for improvement.
  • Manage budgets, bids, and bid strategies to maximize ROI.
  • Monitor and adjust targeting to align with evolving market trends and user behavior.
  • Coordinate with SEO team to ensure alignment and prevent keyword cannibalization across paid and organic search.
Requirements:
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Proven work experience as a Digital Marketing Specialist or similar role.
  • Solid knowledge of digital marketing techniques and platforms, including Google Analytics, social media, email marketing, and content marketing.
  • Experience in managing online advertising campaigns and leveraging analytics tools to measure campaign performance.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently, prioritize tasks, and meet deadlines.
  • Adaptable and open to learning new skills and technologies in the ever-changing digital landscape.
Benefits:

We offer great perks and benefits, including an in-house medical team and HMO coverage. We maintain a healthy workplace that promotes collaboration, creativity, and teamwork.

About Us:

We are an exciting company where you will be surrounded by smart, talented, and motivated professionals who support clients across Australia, New Zealand, United States, Canada, United Kingdom, and Europe.

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