
Business Development Specialist
2 days ago
This position involves actively researching and identifying potential clients within target industries and personas that align with the Ideal Customer Profile (ICP). It also includes crafting and sending personalized, compelling emails and LinkedIn messages based on prospect research and strategic campaign guidance. The role requires conducting targeted cold calls to key decision-makers to introduce solutions and uncover potential needs.
Lead qualification is another critical aspect of this job, involving engaging prospects in meaningful conversations to understand their business challenges and determine if solutions are a potential fit. Securing introductory meetings or calls between qualified prospects and the sales team is also an essential part of the role. Additionally, meticulous logging of all outreach activities, prospect interactions, and lead information in the CRM system is required. Tracking personal performance against KPIs is also essential for success in this position.
Requirements- Experience: 2+ years of experience in a B2B Sales Development, Business Development, Lead Generation, or Inside Sales role, preferably within the software/technology industry.
- Skills:
- Proven ability to generate leads and schedule meetings through outbound prospecting (cold calling, email, social selling).
- Exceptional verbal and written communication skills, with the ability to craft clear, concise, and persuasive outreach.
- Strong research skills to effectively personalize outreach.
- Resilience, persistence, and a positive attitude in handling rejection.
- Excellent organizational and time management skills to handle high-volume outreach across multiple channels.
- Proficiency using CRM software (e.g., HubSpot, Salesforce, Creatio) and sales engagement tools (e.g., SalesLoft, Outreach, Apollo, SmartLead).
- Comfortable and proficient with LinkedIn Sales Navigator for prospecting and outreach.
- Goal-oriented mindset with a drive to meet and exceed targets.
- Ability to quickly learn and articulate technical concepts and business value.
- Preferred Qualifications
- Experience prospecting into mid-market or enterprise accounts.
- Experience targeting industries such as Financial Services, Healthcare, Logistics, or Online Retail.
- Familiarity with custom software development services or related B2B technology solutions.
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- Proven track record of consistently meeting or exceeding SDR quotas.
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