Digital Performance Marketer

22 hours ago

Manila, National Capital Region, Philippines beBeeGrowth Full time $40,000 - $60,000
Growth Marketing Specialist

About this role

We are seeking a results-driven professional to fill a Growth Marketing Specialist position. This role requires expertise across organic and paid media channels, with a deep understanding of digital advertising, affiliate/influencer partnerships, and performance analytics.

Key Responsibilities:
  • Create, manage, and optimize paid ad campaigns across Google Ads, Meta Ads, LinkedIn, TikTok Ads, and YouTube Ads.
  • Build and manage an affiliate marketing program, identifying and collaborating with influencers and creators to increase brand awareness and drive conversions.
  • Plan and execute B2B/B2C lead generation campaigns using inbound and outbound strategies, collaborating with sales and product teams to refine lead scoring and nurturing processes.
  • Grow and engage brand communities across social platforms, fostering authentic relationships and conversations that support brand loyalty and advocacy.
  • Plan and manage programmatic display, video, and native ad campaigns, monitoring performance and optimizing for ROI through DSP platforms.
  • Track, measure, and report on campaign performance and ROI, using data to inform testing strategies and uncover growth opportunities.
Requirements:
  • At least 3 years of experience in a growth or performance marketing role.
  • Proven hands-on experience managing campaigns on Google, Meta, LinkedIn, TikTok, and YouTube.
  • Experience with affiliate marketing platforms and managing influencer partnerships.
  • Solid understanding of lead generation funnels, CRM tools, and marketing automation.
  • Knowledge of programmatic advertising platforms and audience targeting.
  • Strong analytical skills and proficiency in Google Analytics, ad dashboards, and reporting tools.
  • Excellent communication and project management skills.
  • A self-starter mindset with the ability to work in a fast-paced, cross-functional team.
  • Experience in B2B SaaS or D2C environments.
  • Certification in Google Ads, Meta Blueprint, or similar.
  • Familiarity with tools like HubSpot, Zapier, SEMrush, or Sprout Social.

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