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Global Marketing Leader APAC

7 days ago

Manila, National Capital Region, Philippines Emma – The Sleep Company Full time
About Us

We're Emma – The Sleep Company, a global sleep solutions provider dedicated to empowering people to awaken their best every day.

Our story began in 2015, and since then, we've become the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.

Recommended by leading consumer associations worldwide, we develop the best sleep comfort products that cater to the diverse needs of our customers.

About the Role

We're looking for a skilled Brand & Communications Manager APAC to help us shape the future of sleep.

This is a unique opportunity to join a community of smart, driven people united by a strong culture of collaboration, teamwork, and knowledge sharing.

As a member of our team, you'll be empowered to drive meaningful impact and contribute to our mission of transforming the world of sleep.

Responsibilities
  • Lead Consumer Insights Gathering:

  • Collect and analyze local consumer data to understand our customers' needs and preferences.

    You'll work closely with the global Customer Insight team to leverage existing data and identify areas for further research.

  • Facilitate Understanding of Insights:

  • Communicate local consumer insights to various teams to inform consumer-centric marketing strategies.

  • Drive Consumer-Centric Mindset:

  • Foster a culture focused on consumers through analyzing various sources of consumer data and sharing knowledge broadly.

  • Identify Trends and Patterns:

  • Identify trends and patterns in consumer sentiment and preferences specific to the local markets we operate in.

  • Co-Develop Local Brand Strategies:

  • Analyze the global brand strategy and determine which elements are most relevant to the local market.

    Prioritize focus areas based on local consumer insights and market conditions.

  • Define Positioning:

  • Assess current marketing positioning within the context of the global strategy.

    Identify specific areas for improvement in brand perception based on local data.

  • Think Local but Act Global:

  • Champion and guard the global brand image and strategy while in collaboration with local teams.