Global Marketing Leader

6 days ago

Manila, National Capital Region, Philippines RepRisk Full time
Job Description

We are seeking a Senior Manager, Marketing Operations to lead our global marketing team in Manila. As a seasoned marketing professional, you will be responsible for driving high-performance and operational excellence in our marketing operations.

The ideal candidate has solid experience managing B2B marketing operations teams in global companies, preferably in the financial industry or technology sector. You should have a proven track record of delivering targeted multi-channel client campaigns that leverage digital channels to drive prospect-to-client conversations.

You will champion the introduction of new processes that bring scale and optimize ways of working to deliver business objectives. Your responsibilities include leading and empowering a small team of Marketing & Communications experts, guiding them in the delivery of global marketing campaigns and projects, and establishing structured end-to-end processes that leverage systems such as Salesforce.

Key Responsibilities:

  • Lead, mentor, and develop RepRisk's Marketing Operations Team in Manila.
  • Inspire, nurture, and guide your team to shape and deliver highly targeted lead generation campaigns and other client marketing activities to achieve business goals.
  • Manage and maintain the Marketing & Communications editorial calendar, creating shared visibility, and guiding project planning and resourcing for timely delivery.
  • Manage lead generation and lead nurturing activities, in close collaboration with our Commercial Operations, Business Development, and Sales teams.
  • Guide your team in their effective use of marketing systems and tools - especially Salesforce - to drive results Marketing Qualified Leads (MQLs).
  • Leverage SEO strategies, analytics, and A/B testing to drive traffic, conversion, and engagement.
  • Establish, monitor, track, and analyze performance metrics to evaluate the impact and effectiveness of marketing campaigns and website performance.
  • Generate reports and dashboards to provide actionable insights to stakeholders in quick-to-digest formats, spotlighting success and supporting continuous improvement.
  • Establish governance for marketing operations - clear processes, systems, and tools that enable the team to scale, automate, and optimize delivery.
  • Foster collaboration with Brand colleagues to ensure content produced adheres to our brand visual identity standards and guidelines, and those of Partners, as required.
  • Manage project resourcing within your team, ensuring work is scheduled according to prioritized business needs, and stakeholder expectations are handled proactively.

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