Brand Growth Strategist

3 days ago


Taguig, National Capital Region, Philippines CloudEats Full time

CloudEats is a leading food technology company that aims to revolutionize the way people eat.

Senior Brand Manager

We are seeking an experienced Senior Brand Manager to join our team in Taguig, National Capital Region, Philippines.

About the Role

The Senior Brand Manager will be responsible for driving the growth of assigned CloudEats brands and verticals. This includes developing and executing strategies to accelerate growth and sustain profitability across the portfolio, including management of the brands' offline presence.

The ideal candidate will have at least 5 to 7 years of experience in food and/or QSR brand management. They should be passionate about building and managing brands to drive growth, with excellent analytical and problem-solving skills.

Main Responsibilities
  • Brand Development: Identify business opportunities through thorough market and competitive analysis, create meaningful new brands and concepts that drive customer desirability, and leverage internal and external resources to create a healthy pipeline of brand concepts.
  • Market Research: Analyze Net Promoter Score, platform ratings, and reviews, and come up with actionable insights to address customer issues with the brands.
  • Marketing Strategy: Develop off-platform marketing strategies & campaigns that build the equity of the brand and change customer buying behavior to achieve growth objectives.
  • Financial Management: Efficiently and effectively manage marketing budget to drive business results, understand key brand financial metrics, and recommend actions to achieve financial objectives.

Requirements:

  • At least 5 to 7 years of experience in food and/or QSR brand management.

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