
Expert in Digital Growth Strategies
12 hours ago
We are seeking an accomplished professional with expertise in HubSpot to spearhead our sales and marketing initiatives.
This role combines technical knowledge of HubSpot with strategic marketing skills, encompassing automation, lead nurturing, campaign optimization, and reporting.
Primary Responsibilities- HubSpot Administration & Optimization:
- Serve as the primary subject matter expert (SME) for HubSpot CRM, Marketing Hub, and Sales Hub.
- Develop, optimize, and document workflows, pipelines, and automation processes.
- Maintain data integrity, segmentation, and lifecycle stage management across all databases.
- Provide training and support to sales and marketing teams on HubSpot best practices.
- Marketing Automation & Campaign Execution:
- Create and launch automated nurture campaigns, email sequences, and landing pages.
- Enhance lead scoring, handoffs, and attribution reporting to align sales and marketing efforts.
- A/B test subject lines, CTAs, forms, and workflows to increase conversion rates.
- Revenue Growth & Marketing Strategies:
- Design and execute integrated demand generation campaigns that attract SMB executives.
- Collaborate with sales leadership to accelerate pipeline growth and improve conversion rates.
- Manage reporting dashboards to track key performance indicators including MQL → SQL → Opportunity → Closed-Won.
- Offer insights and recommendations to continuously enhance campaign performance.
5+ years of hands-on experience with HubSpot CRM/Marketing Hub, including HubSpot certifications.
Demonstrated ability to design and manage complex workflows, automations, and integrations.
Strong marketing background with a proven track record in B2B demand generation, inbound, and ABM strategies.
Data-driven mindset with expertise in HubSpot reporting, dashboards, and campaign attribution.
Exceptional communication skills with the ability to partner with executives and cross-functional teams.
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