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Senior Marketing Manager

1 week ago

Quezon City, National Capital Region, Philippines GoTyme Bank Corporation Full time
Job Description

The Enterprise Marketing Manager will play a key role in developing go-to-market strategies for our payroll and salary lending product. Alongside our enterprise sales team and partner companies, this role will study target audiences and create use cases, ultimately responsible for campaigns, adoption, number of users, and activity rates.

  • GrowCount GoTyme Bank's customer base by increasing adoption for payroll and salary lending through various marketing channels
  • Identify opportunities and use cases, and work with enterprise sales to create plans on how to win the market
  • Identify measures to track performance
  • Top 3-5 efforts to win use cases
  • Study the target market and latest consumer trends and behavior plus competitor landscaping