Digital Marketing Manager
6 days ago
Join to apply for the Digital Marketing Manager role at Robinsons Department Store.
A career in one of the country's top fashion and lifestyle destinations awaits you
A DIGITAL MARKETING MANAGER Is Responsible For:- Develop marketing strategies and tactics to achieve business goals, such as brand awareness, customer acquisition, conversion to sales, and customer retention.
- Deploy successful marketing campaigns — ideation, execution, monitoring, and optimization.
- Experiment with various organic and paid channels, such as but not limited to social media, search, display, email, SMS, and in-app messaging.
- Collaborate with merchants (business units) in developing and implementing campaigns to acquire customers and increase sales.
- Hire, train, and manage digital marketing talents, such as but not limited to performance marketing, search, content production, and social media management.
- Act as brand guardian, ensuring that all campaigns and content in all GoR assets are consistent with brand voice and discipline.
- Lead in the evaluation and selection of agencies, as the need arises.
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesRetail
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