Senior Marketing Officer

6 days ago


Quezon City, National Capital Region, Philippines Organica Nutrition Full time

JOB SUMMARY: (HYBRID Set-Up)

The Senior Marketing Officer is responsible for developing and implementing marketing strategies to promote our products, enhance brand awareness, and drive customer engagement. This role requires a blend of strategic thinking, creativity, and hands-on execution.

1. Strategic Planning:

  • Develop strategic brand plans for both existing and new products.
  • Contribute to setting targets and goals for the brand and monitor spending.

2. Campaign Management:

  • Strategize and implement marketing campaigns as required by the Category Manager.
  • Develop advertising and promotional campaigns across all media types (offline, online, etc.)
  • Oversee the implementation and optimization of digital marketing campaigns.

3. Content Creation:

  • Prepare and create content (written, visual, multimedia/video) for marketing materials across offline and online platforms.

4. Vendor Management:

  • Liaise with and oversee vendors in the implementation of outsourced marketing/support services.

5. Data and Analytics:

  • Analyze, evaluate, and optimize campaigns based on set targets and goals.
  • Report on campaigns using digital metrics.

6. Market Research:

  • Conduct market research to identify opportunities for promotion and growth
  • Continuously monitor market landscape opportunities and competitive activities.

Perform other related tasks as assigned.

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