Strategic Communications Specialist

2 days ago

Cebu City, Central Visayas, Philippines beBeeEmailMarketing Full time ₱1,200,000 - ₱1,500,000
About the Role

We are seeking a skilled professional to oversee our email and text communications strategy. This individual will focus on email deliverability, content creation, and performance optimization, ensuring campaigns reach the right audience, deliver the right message, and drive measurable results.

Key Responsibilities
  • Email Infrastructure & Deliverability - Manage and monitor email domains, IP reputation, and inbox placement.
  • Implement SPF, DKIM, DMARC and maintain compliance with regulatory requirements.
  • Oversee sender reputation and resolve deliverability issues.
  • Content & Campaign Creation - Create and refine email templates and content.
  • Develop compelling subject lines, copy, and CTAs.
  • Run A/B testing across content and design.
  • Manage and schedule SMS/text campaigns.
  • Campaign Management & Analytics - Launch and manage multi-segmented campaigns.
  • Track click-throughs, portal logins, and inbound calls.
  • Own UTM parameter setup and reporting.
  • Provide insights to optimize performance.

This role requires strong knowledge of email systems, IP/domain management, and experience with MailWiz, SendGrid, or similar ESPs.

A successful candidate will be detail-oriented, possess excellent English communication skills, and have familiarity with SMS campaign tools.

Requirements
  • 3+ years in email marketing / deliverability / campaign strategy.
  • Strong knowledge of email systems, IP/domain management.
  • Experience with MailWiz, SendGrid, or similar ESPs.
  • Skilled in persuasive, compliant copywriting.
  • Proficient with Google Analytics, UTM tracking, reporting tools.
  • Familiarity with SMS campaign tools (a plus).
  • Excellent English communication skills.
  • Regulated industry experience preferred.

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