Digital Profile Optimization Expert

20 hours ago

Mandaue City, Central Visayas, Philippines beBeeOptimization Full time $5,300 - $7,900
Job Title: Optimization Specialist

Description: We are seeking a skilled professional to enhance our online presence, improve search engine rankings, and optimize digital profiles. The ideal candidate will have a proven track record in managing optimization strategies and digital profile optimizations to drive website traffic and increase customer engagement.

Key Responsibilities:
  • Develop, implement, and manage effective optimization strategies to improve organic search rankings and visibility
  • Optimize content, meta tags, images, and URLs following best practices
  • Conduct keyword research and analysis to target relevant search terms
  • Monitor website traffic and performance using analytics tools and create actionable reports
  • Optimize digital profiles, including updates to business information, reviews management, and location tagging
  • Implement local optimization strategies to enhance regional visibility and attract local customers
  • Stay up-to-date with optimization trends, search engine algorithm changes, and new tools
  • Collaborate with content creators to align optimization strategies with content marketing initiatives

Qualifications:
  • Bachelor's degree in Marketing, Communications, IT, or related field (preferred but not required)
  • Proven experience as an optimization specialist or similar role
  • Demonstrable expertise in digital profile optimization and management
  • Proficiency with optimization tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
  • Knowledge of web development basics, including HTML, CSS, and JavaScript, for optimization implementation
  • Strong analytical skills to interpret data and drive strategic decisions
  • Excellent communication and collaboration skills
  • Certification in optimization or digital marketing is a plus (e.g., HubSpot, Google Analytics Certified)

Benefits:
  • Opportunity to work on challenging projects and develop skills
  • Collaborative team environment
  • Professional growth and development opportunities

Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Technology, Information and Internet

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