Driving Business Growth Through Consumer Insights
7 days ago
The key to driving a company's growth and innovation lies in the effective development of consumer insights and strategies. As a seasoned marketer, this role offers an exciting opportunity to lead the way.
This position requires:
- Developing a deep understanding of consumer needs and preferences that inform marketing mix decisions
- Leading strategy development, including size and price analysis, core target identification, and source of growth initiatives
- Creating a comprehensive marketing plan that aligns with consumer opportunities and pain points, ensuring quality across marketing Ps
- Collaborating with cross-functional teams to drive execution
- Measuring and monitoring performance to ensure optimal results
- Leading teams and training talent to achieve strategic objectives
The ideal candidate will have:
- At least 5 years of experience in end-to-end brand management
- Experience in FMCG or a related field is beneficial
- Proven ability to manage teams and lead strategic initiatives
We offer a competitive compensation package, career growth opportunities, and the chance to work with a dynamic team passionate about making a difference in the FinTech industry.
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