
Senior Branding and Lead Generation Expert
1 week ago
As a senior marketing and branding professional, you will be responsible for driving online lead generation through both traditional and non-traditional marketing channels.
This is a hands-on role, where you will identify, test, and optimize new campaigns that expand our reach into untapped markets.
Key Responsibilities:- Launch and manage lead generation campaigns in TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI-assisted voice channels
- Continuously test new marketing channels, analyze data to refine strategies
- Develop and execute innovative growth-focused marketing plans
- Optimize campaign performance using A/B testing, audience targeting, and conversion tracking
- Work cross-functionally to align marketing efforts with business goals
- Stay ahead of industry trends to identify new opportunities for expansion
We are looking for someone with proven experience in online lead generation or sales with a focus on direct response campaign measurement using both traditional and non-traditional channels.
- A strong background in performance marketing, data analysis, and campaign testing
- A hands-on, test-and-learn mindset with the ability to move quickly
- Experience managing marketing budgets and driving ROI
- Excellent communication and leadership skills
- Is proactive, adaptable, and flexible in a dynamic environment
- Is professional and dedicated to excellence
- Is willing to go the extra mile to achieve exceptional results
- Is a strong team player who thrives in collaboration
- Is committed to continuous improvement and open to experimenting with new approaches
At this company, we offer a dynamic and innovative environment where you can grow and make a real impact. Join us today
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