Digital Marketing Strategist for Beauty Industry

1 day ago


Taguig, National Capital Region, Philippines HEBE BEAUTY COSMETICS Full time

At HEBE BEAUTY COSMETICS, we are seeking a skilled Digital Marketing Strategist to lead our social media presence and drive brand awareness in the beauty industry.

Job Description

We are looking for a highly motivated and creative professional who can develop and implement a comprehensive social media strategy that aligns with our brand's marketing objectives and identity. The ideal candidate will have a keen eye for detail and design aesthetics, as well as excellent communication skills to engage with our online community.

Social Media Management
  • Develop a social media content calendar to maintain a consistent posting schedule across platforms such as Instagram and TikTok.
  • Collaborate with our creative team to create engaging and compelling content in various formats specific to each platform.
  • Stay updated on the latest social media trends and adapt content accordingly.

The successful candidate will also be responsible for managing and delegating responsibilities to editors, providing direction, and responding to comments and messages from followers in a timely and professional manner.

Campaign Management and Analytics
  • Develop and implement social media campaigns to achieve specific goals such as brand awareness, website traffic, and lead generation.
  • Analyze social media data to track performance and measure the success of campaigns.
  • Use data insights to optimize our social media strategy.
Requirements

To be considered for this role, you should have:

  • A Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience (3+ years) in social media management, preferably in the beauty or wellness industry.
  • A collaborative and team-oriented mindset.
  • A passion for beauty and wellness products, trends, and industry development.


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