Digital Beauty Strategist
1 month ago
About the Role
We are seeking a highly skilled Digital Beauty Strategist to join our team at HEBE BEAUTY COSMETICS. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand's marketing objectives and brand identity.
Key Responsibilities
Some of your key responsibilities as a Digital Beauty Strategist will include:
- Developing and implementing a social media content calendar for Instagram and TikTok to maintain a consistent posting schedule.
- Collaborating with our creative team to create engaging and compelling content in various formats specific to each platform.
- Staying up-to-date on social media trends and adapting content accordingly.
- Managing and delegating responsibilities to editors and providing direction.
Community Management and Engagement
You will also be responsible for:
- Responding to comments and messages from followers in a timely and professional manner.
- Strategizing and implementing activities that foster an active and engaged social media community.
Campaign Management and Analytics
In addition, you will:
- Develop and implement social media campaigns to achieve specific goals (brand awareness, website traffic, lead generation).
- Analyze social media data to track performance and measure the success of campaigns.
- Use data insights to optimize social media strategy.
Requirements
To be successful as a Digital Beauty Strategist, you will need:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (3+ years) in social media management, preferably in the beauty or wellness industry or related fields.
- A keen eye for detail and design aesthetics.
- Creative thinking and problem-solving skills with a proactive approach to social media strategy.
- A collaborative and team-oriented mindset.
- Possession of a passion for beauty and wellness products, trends, and industry development.
Salary Estimate
The salary for this role is estimated to be around $65,000 - $80,000 per year, based on industry standards and market conditions.
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