Digital Marketing Strategist

22 hours ago

Taguig, National Capital Region, Philippines HEBE Beauty Cosmectis Full time

At HEBE Beauty Cosmetics, we are seeking a highly skilled Digital Marketing Strategist to join our team. This is an exciting opportunity for someone who is passionate about creating engaging content and developing innovative social media strategies.

Job Title: Digital Marketing Strategist
Reports to: Director of Marketing

About Us: HEBE Beauty Cosmetics is a leading beauty company that offers a wide range of high-quality cosmetics products. We are committed to providing exceptional customer service and building strong relationships with our customers.

Salary: $85,000 - $110,000 per year, depending on experience

Job Description:

Digital Marketing Strategy

We are looking for a Digital Marketing Strategist to develop and implement comprehensive digital marketing strategies that align with our brand's objectives and values. The ideal candidate will have a deep understanding of the Gen Z market and be able to create content that resonates with this audience.

The successful candidate will be responsible for:

  • Developing a social media content calendar for Instagram and TikTok to maintain a consistent posting schedule;
  • Collaborating with our creative team to create engaging and compelling content in various formats specific to each platform;
  • Staying up-to-date on social media trends and adapting content accordingly;
  • Managing and delegating responsibilities to editors and providing direction;
  • Responding to comments and messages from followers in a timely and professional manner;
  • Strategizing and implementing activities that foster an active and engaged social media community;
  • Developing and implementing social media campaigns to achieve specific goals (brand awareness, website traffic, lead generation);
  • Analyzing social media data to track performance and measure the success of campaigns; and
  • Using data insights to optimize social media strategy.
Requirements

To be successful in this role, you will need:

  • A bachelor's degree in Marketing, Communications, or a related field;
  • At least 3 years of experience in digital marketing, preferably in the beauty industry;
  • Excellent writing and communication skills;
  • Strong analytical and problem-solving skills;
  • Ability to work collaboratively as part of a team;
  • Proficiency in social media management tools and analytics software;
  • Knowledge of Google Analytics and other web analytics tools;
  • Experience with content creation and editing software;
  • Strong attention to detail and ability to meet deadlines;
  • Flexibility to adapt to changing priorities and deadlines;
  • Passion for staying up-to-date with the latest digital marketing trends and best practices.
Benefits

We offer a competitive salary and benefits package, including:

  • Medical, dental, and vision insurance;
  • 401(k) retirement plan with company match;
  • Generous paid time off and holidays;
  • Opportunities for professional development and growth;
  • Free access to our products and services;
  • Recognition and rewards for outstanding performance.

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