Marketing Director

1 month ago

Pasig, National Capital Region, Philippines JOB MATCHMAKER Full time
Marketing Officer Job Description

At JOB MATCHMAKER, we are seeking a talented Marketing Officer to join our team. This is an exciting opportunity for a dynamic marketing professional who thrives in a collaborative environment and has a passion for creative, child-focused marketing.

Job Overview

The Marketing Officer will play a pivotal role in shaping and executing marketing strategies that drive brand growth, increase visibility, and help us connect with our customers in meaningful ways.

This role requires a strong understanding of marketing principles, including market research, trend analysis, campaign development, and data-driven decision making.

Key Responsibilities
  • Develop and execute comprehensive marketing plans that amplify the Gingersnaps brand, drive sales, and increase customer engagement.
  • Stay ahead of the curve by conducting market research to identify consumer trends, demographics, and competitors, and use this insight to shape effective campaigns.
  • Collaborate with our creative team to develop visually stunning and child-friendly campaigns across digital, social, and traditional media, while ensuring our brand voice is consistent and impactful.
  • Manage and optimize digital marketing initiatives, including social media, email campaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.
  • Use analytics tools to track campaign performance, assess ROI, and provide actionable insights to continuously improve marketing efforts.
  • Coordinate and participate in industry events, trade shows, and pop-up shops to connect with customers, build relationships, and showcase the Gingersnaps brand in person.
  • Work closely with internal teams (product development, sales, design, etc.) to align marketing efforts with product launches, promotions, and brand initiatives.
Requirements

We are looking for a Marketing Officer with:

  • Proven experience in marketing, with a focus on brand management, digital marketing, and campaign development.
  • Strong leadership skills, including experience managing a team.
  • A flair for creating child-friendly and engaging content that speaks to families and enhances the Gingersnaps brand.
  • Comfort with analytics tools and reporting, with a focus on tracking performance and optimizing campaigns.
  • A genuine interest in children's apparel and a desire to help build a brand that resonates with both kids and parents.
  • Collaborative and communicative, with a willingness to thrive in a fast-paced, dynamic environment.
Salary

The estimated salary for this role is PHP 120,000 - PHP 180,000 per year, depending on experience.

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