Strategic Marketing Director

1 month ago


Pasig, National Capital Region, Philippines Bonavita Philippines Full time
Job Description

We are seeking a highly skilled Strategic Marketing Director to lead our marketing team at Bonavita Philippines.

About the Role:

  • Develop and implement comprehensive marketing strategies to drive brand awareness and customer acquisition.
  • Lead the creation of integrated marketing campaigns across multiple channels, including digital, social media, print, and events.
  • Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
  • Collaborate with product development teams to launch new products and manage product positioning and messaging.
  • Manage marketing budgets, track performance metrics, and optimize campaigns to maximize ROI.
  • Build and nurture relationships with media partners, influencers, and other key stakeholders to amplify brand visibility and reach.
  • Oversee the development of marketing collateral, including website content, advertising materials, and promotional assets.
  • Lead the marketing team in brainstorming creative ideas, testing new approaches, and driving innovation in marketing initiatives.
  • Provide leadership, guidance, and mentorship to the marketing team, fostering a collaborative and high-performance culture.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve marketing effectiveness.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Years of experience in marketing roles, with 3-4 years of experience in brand management or marketing leadership positions.
  • Proven track record of developing and executing successful marketing campaigns that drive brand awareness and sales growth.
  • Strong strategic thinking, analytical skills, and problem-solving abilities.
  • Excellent communication and interpersonal skills, with the ability to influence and inspire cross-functional teams.
  • Creative thinker with a passion for innovation and a keen eye for design and storytelling.

Estimated Salary: Php 150,000 - Php 200,000 per month

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.


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