Strategic Marketing Director
1 month ago
We are seeking a highly skilled Strategic Marketing Director to lead our marketing team at Bonavita Philippines.
About the Role:
- Develop and implement comprehensive marketing strategies to drive brand awareness and customer acquisition.
- Lead the creation of integrated marketing campaigns across multiple channels, including digital, social media, print, and events.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
- Collaborate with product development teams to launch new products and manage product positioning and messaging.
- Manage marketing budgets, track performance metrics, and optimize campaigns to maximize ROI.
- Build and nurture relationships with media partners, influencers, and other key stakeholders to amplify brand visibility and reach.
- Oversee the development of marketing collateral, including website content, advertising materials, and promotional assets.
- Lead the marketing team in brainstorming creative ideas, testing new approaches, and driving innovation in marketing initiatives.
- Provide leadership, guidance, and mentorship to the marketing team, fostering a collaborative and high-performance culture.
- Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve marketing effectiveness.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
- Years of experience in marketing roles, with 3-4 years of experience in brand management or marketing leadership positions.
- Proven track record of developing and executing successful marketing campaigns that drive brand awareness and sales growth.
- Strong strategic thinking, analytical skills, and problem-solving abilities.
- Excellent communication and interpersonal skills, with the ability to influence and inspire cross-functional teams.
- Creative thinker with a passion for innovation and a keen eye for design and storytelling.
Estimated Salary: Php 150,000 - Php 200,000 per month
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and supportive work environment.
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