Digital Brand Strategist
6 days ago
Role Overview
This position is responsible for creating and executing comprehensive digital marketing strategies in line with brand objectives and business goals.
Main duties include working closely with content and design teams to develop engaging content across the customer journey, managing and optimizing the company's website, online store, and social media platforms, planning and controlling digital marketing initiatives across multiple channels, running A/B tests to enhance conversion rates and campaign effectiveness, monitoring campaign performance, preparing monthly reports, and providing actionable insights to management.
The ideal candidate will have at least one year of experience in Digital Marketing, SEO/SEM, or Social Media Marketing, preferably within the consumer / e-commerce / retail industry. Proficiency in Google Ads, Meta Ads, SEO/SEM optimization, content marketing, and social media strategy is also required.
A strong analytical mindset and ability to interpret data into strategy are essential. The candidate should be highly goal-driven, able to perform well in a fast-paced environment, and be a strong team player who can collaborate across departments and manage multiple stakeholders.
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