Digital Search Strategist
6 days ago
Job Description:
A digital search strategist is responsible for executing organic search strategies to drive performance results.
The role involves engaging in daily search optimization activities, prioritizing tasks, and finding efficiencies through automation and delegation to deliver high-quality work.
- Develop and implement a strategic plan for individual clients to achieve their marketing goals
- Ensure all account execution follows a consistent methodology to ensure quality and efficiency
- Analyze performance data to identify opportunities for growth and improvement
- Work with cross-functional teams to execute weekly sprint plans and meet client expectations
- Make updates to websites through content management systems or direct code injection
- Collaborate with design and editing partners to develop compelling content creative that aligns with marketing campaigns
- Conduct regular technical SEO health checks to ensure website compliance and site stability
- Implement and confirm conversion tracking to support reporting and measurement needs
- Participate in internal virtual meetings to stay informed about client context and clarity of tasks
- Conduct audits of client and prospect accounts to identify opportunities for growth and development
- Use generative AI to develop search-friendly content for client websites and support marketing initiatives
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