Senior Marketing Director

1 week ago


Makati City, National Capital Region, Philippines Merkle Full time
Integrated Client Lead

Drive client success and business growth in the Philippines market as a strategic advisor on media planning, buying, and technology integration.

We are a leading technology-enabled marketing and media solutions provider, helping brands connect with their audiences through innovative, data-driven strategies. With a robust presence across Southeast Asia and particularly in the Philippines, we combine deep local market knowledge with global best practices to deliver exceptional results for our clients.

This role involves managing relationships with senior-level clients while leveraging expertise in media planning, buying, and martech/adtech solutions to deliver exceptional value. Responsibilities include building strong relationships, serving as a strategic advisor, managing client expectations, leading review meetings, developing comprehensive media strategies, overseeing media planning and buying activities, leveraging data insights, and staying current on media landscape trends.

Sales & Business Development

  • Identify opportunities to expand services within existing client accounts
  • Collaborate with sales teams on new business pitches for media and data projects
  • Develop compelling proposals showcasing integrated capabilities
  • Contribute to revenue growth targets through upselling and cross-selling

Technology & Innovation

  • Apply deep understanding of adtech and martech ecosystems to client solutions
  • Recommend appropriate technology platforms based on client objectives
  • Bridge the gap between technical capabilities and client business needs
  • Advocate for data-driven approaches and technology integration
  • Guide cross-functional teams including media planners, buyers, and data analysts
  • Mentor junior team members and facilitate knowledge sharing
  • Foster collaboration between agency departments to deliver holistic solutions
  • Maintain efficient workflows and ensure timely delivery of all client deliverables


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