Senior Marketing Strategist

5 hours ago

Makati City, National Capital Region, Philippines beBeeInnovator Full time $70,000 - $80,000
Job Summary

The Category and Innovation Head will spearhead the growth and success of a specific category across diverse channels and platforms. This role requires strategic thinking, innovation, and omnichannel marketing expertise to drive customer engagement and business outcomes.

Main Responsibilities:
  • Omnichannel Category Strategy Development: Design and implement strategies that optimize performance across retail, e-commerce, mobile, and in-store experiences.
  • Innovation & Product Development: Lead product innovation initiatives, collaborating with cross-functional teams to develop and launch new products that meet consumer needs and enhance the brand experience.
  • Omnichannel Activation & Execution: Execute integrated marketing plans to launch and promote category products across digital and physical channels, ensuring consistency in messaging and customer experience.
  • Performance Monitoring & Analytics: Utilize data and analytics to track performance, optimize campaign effectiveness, and refine strategies.
  • Cross-Functional Collaboration: Collaborate with sales, digital marketing, e-commerce, and creative teams to execute category strategies and campaigns.
Requirements:
  • Experience: 5-10 years of marketing experience, particularly in category management, consumer marketing, and brand management.
  • Skills: Strategic thinking, leadership, omnichannel marketing expertise, data-driven decision making, creativity, project management, and strong communication skills.
  • Competencies: Ability to analyze consumer insights, market trends, and sales data; expertise in digital marketing techniques and familiarity with marketing automation tools, CRM systems, and analytics platforms.
About the Opportunity:

This role offers the opportunity to make a meaningful impact on the company's growth and success by driving category growth through innovative strategies and customer-centric approaches.

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