Lifecycle Marketing Strategist

2 days ago

Quezon City, National Capital Region, Philippines beBeeMarketing Full time ₱1,500,000 - ₱2,000,000
Role Summary

As an Email Marketing Manager, you will be responsible for managing and optimizing lifecycle marketing programs to meet revenue goals. You will collaborate closely with creative and operational teams to ensure seamless campaign execution and alignment.

This is a great opportunity for someone who wants to grow with a fast-paced team and continue learning throughout their career.

Work Setup

The role offers 100% permanent work-from-home setup.

Sign-On Bonus
  • $400 sign-on bonus (limited-time offer)
Paid Time Off
  • 7 holiday PTO days/year
  • 6 regular PTO days/year
Key Responsibilities
  • Campaign & Program Management: Build, test, QA, deploy, and monitor emails (batch communications, triggered sends, and lifecycle journeys)
  • Manage and optimize lifecycle marketing programs to achieve quarterly revenue targets
  • Create and execute experiments and A/B tests for one-off emails and longer journeys
  • Prepare production briefs for execution teams to implement campaigns
Collaboration and Communication
  • Manage communication and alignment across teams (creative studios and operational partners)
  • Review creative assets and ensure alignment with campaign briefs
  • Serve as the main point of contact for execution teams, providing context for audience segmentation and targeting
  • Partner with customer service to troubleshoot issues
Performance Analysis & Reporting
  • Track and analyze program performance, preparing detailed reports and actionable recommendations
  • Monitor and optimize the performance of emails across key metrics
  • Configure dynamic content and test links, layout, and mobile/web rendering prior to launch
  • Pull campaign reports into Excel/Google Sheets
Requirements
  • 3+ years of experience in lifecycle marketing, email, and CRM
  • Hands-on experience with marketing automation tools (Braze, Salesforce preferred but not required) and analytics platforms
  • Strong project management skills with the ability to juggle multiple tasks
  • Experience in campaign development, creative briefing, and production workflows
  • Excellent analytical skills with a data-driven approach to decision-making
  • Strong written and verbal communication skills
  • Proficiency with Slack, Google Workspace, and ClickUp
Nice-to-Have Skills
  • Experience in the fintech industry
  • Familiarity with audience segmentation, targeting strategies, and campaign execution
  • Confident yet curious collaboration
  • Rigorous prioritization and time management
  • Strategic thinking with attention to detail
  • Strong storytelling and presentation skills
  • Ability to context switch effectively
About the Role

This is an excellent opportunity to grow your skills and make a significant impact in affiliate marketing. We value your growth and recognize your contributions every step of the way.

Apply today and take the next step in your career.

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