
Senior Marketing Campaign Specialist
7 days ago
A senior-level specialist with expertise in managing Amazon PPC campaigns. Key responsibilities include campaign optimization, performance analysis, and keyword development.
Key Responsibilities:
- Campaign Management & Optimization - Scale Sponsored Ads campaigns to meet profitability goals. Monitor budgets, bids, and placements for optimal results.
- Performance Analysis & Reporting - Analyze account performance, including CTR, CVR, ACOS, ROAS, and placement data. Provide weekly reports with actionable insights and strategic recommendations.
- Keyword Development & Strategic Account Growth - Develop and implement keyword strategies to align PPC strategy with overall business objectives.
- Proven experience managing Amazon PPC campaigns at scale with demonstrable improvements.
- Strong proficiency in bulk file operations, Excel/Google Sheets, and Amazon metrics.
- Excellent analytical skills with the ability to translate data into actionable strategies.
- Experience with DSP platform and programmatic advertising.
- Familiarity with third-party PPC management tools.
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