
Digital Brand Manager
2 days ago
As a Digital Marketing Coordinator, you will be responsible for promoting the company's brand through engaging digital content. This includes managing campaign calendars, creative requests, internal approvals, and asset handoffs.
\You will also update and maintain website content, including offers, menus, hours, and imagery across properties. Additionally, you will coordinate landing page builds and seasonal campaign updates within CMS platforms.
\Furthermore, you will support SEO enhancements in collaboration with the digital and brand teams. You will also maintain Google My Business, Bing, Yelp, and OTA listings with current content and images.
\Moreover, you will build and deploy email campaigns via Revinate, Klaviyo, or Attentive using guest segments and tailored content. You will update transactional email templates (confirmation, pre-arrival, post-stay) and support paid media campaigns by coordinating creative assets and ensuring alignment across ads and landing pages.
\Finally, you will apply UTM tracking and collaborate with analytics teams for accurate reporting. You will assist in compiling performance metrics (traffic, conversion, ROAS, engagement).
\Required Skills and Qualifications\- \
- 1–3 years of experience in digital marketing or content coordination (luxury, hospitality, or lifestyle preferred)\
- Proficiency with CMS platforms (WordPress, Shopify), CRM/email tools (Revinate, Klaviyo, Cendyn), and project/task tools (Asana, Google Suite)\
- Familiarity with paid media workflows and UTM tagging\
- Strong organizational skills, detail orientation, and a balance of creativity with technical know-how\
- Comfortable working cross-functionally across marketing, creative, eCommerce, and property teams\
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