
Healthcare Digital Brand Specialist
24 hours ago
We're looking for a skilled and experienced professional to lead our digital presence.
About the RoleThis is a full-time, remote position that involves taking ownership of our brand voice across social media, email, and blog content.
Key Responsibilities- Develop and manage a consistent content calendar for Instagram, Facebook, and other relevant platforms
- Post daily content (reels, stories, carousels, photos, and captions) aligned with our brand tone
- Manage all community engagement — respond to comments, direct messages, and engage with followers to foster trust and connection
- Maintain a professional, polished, and on-brand visual style across all content
- Write 2-4 blog posts per month focused on healthcare topics, patient education, and wellness
- Perform keyword research and optimize posts for SEO using tools like Google Keyword Planner or similar
- Design and send engaging email campaigns to our list of patients and subscribers
- Track open rates, click-through rates, and conversions to optimize future sends
- 2-4 years of experience in social media management, digital marketing, or content creation (healthcare industry experience a plus)
- Stable internet and backup options
- Proven ability to grow and manage online communities and increase engagement organically
- Strong writing and editing skills with attention to brand tone and patient-first communication
- Instagram, Facebook, YouTube Shorts, TikTok
- Canva, Adobe Creative Suite, CapCut
- Mailchimp, Google Analytics, Google Keyword Planner
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