
Digital Marketing Specialist
18 hours ago
Digital Marketing & Brand Design Specialist
About the Role:
This is a specialist position focused on delivering high-quality digital marketing campaigns and brand design solutions.
Key Responsibilities:- Campaign Execution:
- Plan, create, and execute 2 monthly newsletters.
- Develop and optimize HubSpot campaigns, workflows, forms, and landing pages.
- Monitor and report on performance metrics (open rate, CTR, subscriber growth).
- Content Creation:
- Produce a minimum of 8 social media posts per month.
- Collaborate with the video editor on creating engaging video content.
- Create and publish 1 blog post each month to the company website.
- Produce 1 case study each month with input from the delivery team.
- Lead Management:
- Import leads from Predictive Index three times per week.
- Analyze lead data and provide scoring and notes for the business development manager.
- Brand Development:
- Deliver 6–12 creative assets per month.
- Maintain the brand asset library and ensure all visuals are high-quality and aligned with the brand identity.
- Develop sales enablement collateral (pitch decks, proposals, one-pagers).
- Performance Reporting:
- Submit a monthly marketing performance report covering campaigns, newsletters, leads, social media, and YouTube.
- Recommend 1 idea each month for optimization or creative experimentation.
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