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Marketing Partnerships Manager

2 weeks ago

Manila, National Capital Region, Philippines Vision Express Philippines Full time
Job Description

Responsible for developing and managing strategic partnerships to enhance brand visibility, drive sales, and maintain strong vendor relationships.

  1. Partnership Management

    Develop and maintain strong, positive relationships with key partners, acting as the primary point of contact for all partnership-related matters. Monitor and analyze partnership performance against agreed-upon KPIs and objectives, providing regular updates to senior management.

  2. Joint Marketing Initiatives
    • Campaign Development: Collaborate with partners to co-develop and execute joint marketing campaigns, promotions, and events that drive brand awareness and growth.
    • Marketing Materials: Oversee the creation of co-branded marketing materials and ensure they adhere to brand guidelines and deliver a consistent message.
    • Budget Management: Manage budgets allocated for partnership activities, ensuring effective use of resources.
    • Training: Provide training and support to trade partners to ensure effective execution of marketing initiatives.
  3. Brand Portfolio Management
    • Portfolio Analysis: Assist in analyzing the brand portfolio to assess performance, identify opportunities, and recommend improvements.
    • Brand Positioning: Help manage brand positioning strategies to ensure a cohesive and effective brand presence across all channels.
    • Product Updates: Coordinate with product teams to update and maintain accurate brand information and product details.
  4. Strategic Alignment and Integration
    • Strategy Alignment: Align partnership strategies with overall brand marketing goals and business objectives, ensuring a cohesive approach to brand positioning and market presence.
    • Integration: Work with cross-functional teams to integrate partnership activities into broader marketing and business strategies.
  5. Reporting and Analytics
    • Performance Reports: Prepare and present detailed reports on partnership performance, including insights, results, and recommendations for optimization.
    • Data Analysis: Analyze data related to partnership activities and outcomes, using insights to inform future partnership strategies and decisions.
    • Budget Management: Manage budgets related to partnerships, vendor costs, and marketing campaigns.
  6. Compliance and Brand Protection
    • Guideline Adherence: Ensure that all partnership activities and co-branded materials comply with brand guidelines, legal requirements, and industry regulations.
    • Brand Protection: Monitor partner activities to protect the brand's integrity and reputation, addressing any deviations from agreed-upon standards.
  7. Strategic Planning
    • Market Analysis: Conduct market research to identify emerging trends, opportunities, and potential new partners that align with the brand's strategic objectives.
    • Strategy Development: Contribute to the development of long-term partnership strategies and plans that support overall brand growth and market expansion.