Digital Ad Strategist

7 days ago


Dasmariñas, Calabarzon, Philippines beBeeCreative Full time ₱2,764,800 - ₱4,616,400
Job Overview

We're a rapidly expanding direct-to-consumer health and wellness brand seeking a skilled Creative Strategist.

  • Develop innovative ad concepts tailored for Meta (Facebook & Instagram)
  • Write compelling direct response copy and creative briefs with impactful hooks, pacing, and structure
  • Conduct market research to identify customer pain points, desires, and objections
  • Create ad concepts for various stages of the funnel — cold, warm, and hot traffic
  • Source engaging content from user-generated content creators across platforms like TikTok, Instagram, and UGC marketplaces
  • Analyze performance data and iterate on ad creative to optimize conversions
Required Skills and Qualifications:
  • At least 3 years of experience in direct response or performance creative roles
  • Deep knowledge of video pacing, ad storytelling, attention-grabbing hooks, and scroll psychology
  • Exceptional direct response copywriting abilities
  • Proven ability to analyze and optimize creative based on performance metrics
  • Experience working with UGC creators and content sourcing platforms
  • Able to leverage AI tools to increase output without compromising quality


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