Business Intelligence Specialist

19 hours ago

Las Piñas, National Capital Region, Philippines beBeeDataDriven Full time $22,400 - $28,800
Marketing Data Analyst

This role is responsible for providing essential analytics support to the marketing team as they scale and take on more strategic initiatives.

The Marketing Data Analyst will play a key part in transforming complex marketing data into actionable insights and clear narratives that drive revenue and inform high-level business decisions.

Key Responsibilities:
  • Analytics Dashboard Management
    • Build and maintain dashboards in Google Analytics, Looker Studio, and related analytics tools.
    • Ensure dashboards are accurate, up-to-date, and tailored to business objectives.
    • Monitor and troubleshoot any data discrepancies or tracking issues.
  • Insight Generation & Reporting
    • Analyze marketing data, identify trends, and diagnose KPI shifts across channels.
    • Prepare clear, actionable reports that provide strategic recommendations—not just raw data.
    • Create compelling data narratives to support decision-making for multiple stakeholders.
  • Cross-Team Coordination
    • Collaborate with SEO, paid ads, and development teams to translate data findings into operational actions.
    • Facilitate communication and task tracking for analytics-related projects.
    • Ensure alignment and clarity on data-driven priorities.
  • Tracking Infrastructure Support
    • Support the setup and ongoing maintenance of Google Tag Manager and conversion tracking systems.
    • Ensure analytics infrastructure is scalable, reliable, and meets evolving business needs.

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