Customer Marketing Manager

5 days ago


Manila, National Capital Region, Philippines beBeeMarketing Full time

Customer Marketing Professional Needed

We are seeking a talented and experienced Customer Marketing Professional to join our team.

In this role, you will be responsible for executing the customer marketing strategy across various channels, including On-Trade, Off-Trade, Ecomm, and D2C. You will develop integrated activity plans and budgets for all channels, focusing on key business metrics (BMCs).

Your primary goal will be to ensure that all members of the commercial organization and distributor teams understand their roles and are aligned with marketing initiatives, pricing strategies, consumer promotions, and point-of-sale activities to deliver yearly budget commitments.

You will coordinate the implementation of marketing activity programs with commercial and distributor teams, integrating channel activation plans into sales, customer plans, and field priorities. This requires staying up-to-date with target consumers' preferences and behaviors.

The ideal candidate will have experience in managing customer and third-party agency relationships, leading and evaluating brand strategies and marketing programs, and proficiency in Microsoft Office Suite.

A successful background in consumer goods marketing, preferably with product leadership experience, is essential. Experience in On-Trade & Off-Trade channels is advantageous.

Key Responsibilities:
  • Develop and execute customer marketing strategies
  • Manage relationships with customers and distributors
  • Lead and evaluate brand strategies and marketing programs
  • Coordinate marketing activity programs
  • Integrate channel activation plans
Requirements:
  • Bachelor's degree in Marketing or related field
  • 8-10+ years of experience in customer marketing
  • Proven track record of success in developing and executing marketing strategies
  • Strong communication and project management skills
  • Ability to work independently and as part of a team
Benefits:
  • Competitive salary
  • Paid time off
  • Retirement plan
  • Health insurance


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