Senior Product Marketing Lead

3 days ago

Manila, National Capital Region, Philippines beBeeMarketing Full time ₱600,000 - ₱900,000
Drive Global IT Product Growth

We are seeking an experienced Senior Product Marketing Manager to lead the development and execution of go-to-market strategies for our IT products.

This role will involve driving market research, customer segmentation, sales enablement, and revenue growth initiatives. You will work closely with cross-functional teams to enhance product positioning, accelerate adoption, and drive business success.

  • Develop and execute GTM strategies for IT product launches, market expansions, and feature rollouts.
  • Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  • Build and refine customer segmentation models to optimize targeting and personalized messaging.
  • Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  • Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
  • Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
Requirements
  • 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products in global markets.
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.

Please note that we are looking for a highly motivated individual who can thrive in a dynamic environment and contribute to the company's continued growth and success.

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