Marketing Strategy Specialist

3 days ago


Taguig, National Capital Region, Philippines Skintific PH Full time

Overview:

Skintific PH is a dynamic and growing company in the beauty industry. We are passionate about skincare and committed to providing our customers with the best products and services.

About the Role:

We are seeking a highly creative and driven Marketing Specialist to join our team, focusing on either the Content or Business Development division. The successful candidate will leverage Key Opinion Leaders (KOLs) to drive marketing traffic, engagement, and views, while also growing the business through strategic partnerships and negotiations.

Responsibilities:

Content Division

  1. KOL Identification: Identify TikTok influencers aligned with skincare and beauty.
  2. Content Creation: Collaborate for engaging content showcasing SKINTIFIC products.
  3. Campaign Management: Plan, execute influencer campaigns for brand visibility.
  4. Performance Tracking: Analyze metrics to optimize campaign effectiveness.

Business Development Division

  1. Relationship Building: Cultivate relationships with skincare influencers.
  2. Negotiation: Secure agreements meeting traffic and engagement goals.
  3. Market Insights: Stay updated on TikTok trends, guiding strategies.

Requirements:

  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. 3 years++ of full-time experience in KOL/influencer management.
  3. Proven ability to source and engage with KOLs/influencers from various social media platforms.
  4. Expertise in negotiating rate cards and managing collaborations with KOLs/influencers.
  5. Strong understanding of TikTok, Instagram, Facebook, etc. and its role in marketing.
  6. Ability to thrive in a fast-paced, dynamic environment.
  7. Excellent communication and interpersonal skills.
  8. Strong organizational and time-management skills.
  9. Ability to start immediately and adhere to a Work-from-Office (WFO) policy in BGC, Taguig.


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