Digital Marketing Specialist

3 days ago


Taguig, National Capital Region, Philippines CITADEL Pacific Ltd. Full time

CITADEL Pacific Ltd. is a dynamic investment management firm committed to delivering exceptional results for our clients.

About This Opportunity

We are seeking an experienced Digital Marketing Specialist to join our team and contribute to our digital marketing efforts.

Job Overview:

The successful candidate will have a strong background in SEO strategy and implementation, with experience in developing and executing comprehensive SEO plans to enhance online visibility and drive traffic.

  • Develop and execute comprehensive SEO strategies to improve search engine rankings and drive organic traffic.
  • Conduct keyword research and competitive analysis to identify opportunities for growth.
  • Optimize website content, structure, and on-page elements for improved search engine rankings.
  • Monitor and analyze website performance using SEO tools, providing regular reports on results and strategy effectiveness.
  • Collaborate with internal and external content creators to ensure alignment with SEO goals and best practices.
  • Stay informed about industry trends, algorithm updates, and emerging SEO techniques.
Responsibilities
  • Bachelor's degree in marketing, Communications, or a related field, or equivalent experience.
  • Minimum of 3 years of experience in SEO strategy and implementation, preferably in a B2B environment.
  • Proven track record of improving search engine rankings and driving organic traffic.
  • Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz).
  • Strong understanding of on-page and off-page SEO techniques.
  • Familiarity with HTML, CSS, and website analytics tools.
  • Ability to analyze data and derive actionable insights to inform strategy.
  • Strong organizational skills to manage multiple projects and deadlines effectively.
  • Excellent verbal and written communication skills to convey strategies and results to stakeholders.
  • Ability to work effectively with cross-functional teams, including marketing, IT, sales, and design.
  • Willingness to learn and adapt to new tools and strategies as the SEO landscape evolves.
  • Strong analytical mindset to troubleshoot issues and optimize strategies.


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