
Global Media Planner and Buyer
20 hours ago
We are seeking a highly skilled Media Planner and Buyer to join our team. The ideal candidate will have a strong background in healthcare, clinical, or education fields and excellent analytical skills.
Key Responsibilities
- Negotiate and buy advertising space across multiple channels—social media, programmatic, search, and traditional outlets—to maximize ROI.
- Design and implement media plans aligned with clinical messaging, product education, and health outcomes.
- Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, conversions, and optimize in real time.
- Bridge clinical/educational insight with marketing strategies—ensuring media placements accurately reflect product science and patient education goals.
- Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
- Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.
Qualifications
- Education or experience in health-related fields (e.g., public health, medical, clinical, or education disciplines).
- Proven media-buying experience—particularly in healthcare, wellness, or education sectors.
- Strong analytical skills and comfort with performance metrics and digital tools.
- Excellent negotiation acumen—especially in high-value digital media environments.
- Effective communication across teams, with attention to clinical accuracy and educational integrity.
- Flexible work availability, open to aligning with patient education campaigns and team collaboration across time zones.
What We Offer
- A chance to work from anywhere in the world and be part of a global team.
- A collaborative and dynamic work environment.
- The opportunity to make a meaningful impact in the field of healthcare and education.
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