Category Growth Lead
7 days ago
Lazada is a leading e-commerce platform in Southeast Asia, and we are seeking a skilled Category Manager to join our team.
Job DescriptionAs a Category Manager at Lazada, you will be responsible for driving growth and profitability within your assigned product categories. This involves developing and executing comprehensive strategies that align with overall company goals.
You will lead a team of Key Account Managers (KAMs) to ensure seller performance meets Lazada's objectives and expected performance outcomes. Your key responsibilities will include:
- Category Strategy Development and Execution
- Develop and implement category-specific growth plans, aligned with overall company objectives.
- Identify market trends, customer needs, and competitor activities to define category-specific opportunities for growth.
- Establish category sales targets, margin goals, and other key performance indicators (KPIs) to drive business performance.
Team Leadership and Key Account Management Supervision
- Lead, coach, and manage a team of KAMs to ensure they support sellers effectively and achieve their targets.
- Set clear objectives and performance metrics for KAMs, ensuring they align with category strategy and company goals.
- Provide guidance to KAMs on account planning, relationship management, and performance improvement, ensuring sellers maximize their potential on the platform.
Assortment and Inventory Management
- Collaborate with KAMs and Category Operations to curate and optimize product assortment within the category, ensuring a broad and relevant selection for customers.
- Work with sellers to maintain adequate stock levels and improve inventory planning, minimizing out-of-stock situations and enhancing fulfillment rates.
- Partner with cross-functional teams, including supply chain and logistics, to ensure seamless inventory management.
Pricing and Promotion Optimization
- Develop and implement pricing strategies that are competitive, drive conversion, and align with category profitability goals.
- Plan and execute category-specific promotions, working closely with the marketing team to maximize visibility and sales.
- Monitor and adjust pricing and promotional strategies based on market conditions, competitive analysis, and customer demand trends.
Competitive Benchmarking & Market Intelligence
- Conduct regular competitive analysis to understand positioning, pricing strategies, and new market opportunities.
- Stay updated on industry trends and innovations to identify opportunities for differentiation and growth.
Seller Relationship Management
- Build and maintain strong relationships with key sellers within the category, fostering a collaborative environment.
- Conduct regular business reviews with top sellers, providing insights and recommendations for growth opportunities.
- Support KAMs in their efforts to strengthen seller relationships, ensuring consistent communication, trust, and mutual success.
Data Analysis and Performance Monitoring
- Analyze category performance data, including sales, margins, and customer behavior, to identify opportunities for improvement.
- Utilize insights to make data-driven decisions, optimize assortment, and refine category strategies.
- Regularly report on category performance and provide updates to senior management, highlighting successes and areas for improvement.
Collaboration and Cross-Functional Coordination
- Work closely with other departments, such as marketing solutions, retail, campaigns, livestream, product, and customer service, to support category initiatives.
- Coordinate with the marketing solutions and campaigns teams to develop and implement targeted campaigns that drive traffic and sales within the category.
Qualifications & Skills
- Experience: 5+ years of experience in category management, merchandising, or account management within e-commerce or retail. Experience managing teams, particularly KAMs, is preferred.
- Analytical Skills: Strong analytical abilities with a data-driven mindset; proficiency in analyzing sales data, market trends, and customer insights.
- Strategic Thinking: Ability to develop and execute long-term category plans.
- Negotiation Skills: Strong ability to negotiate with sellers and brands for optimal pricing, promotion, and investment.
- Adaptability: Adaptability to navigate and thrive in a fast-paced, dynamic e-commerce environment.
- Leadership Abilities: Proven experience in leading and developing teams, with a focus on mentoring and driving performance.
- Customer-Centric Focus: Passion for understanding customer needs and optimizing product categories to enhance the shopping experience.
- Commercial Acumen: Strong understanding of pricing, promotions, and profitability levers within e-commerce.
- Educational Background: Bachelor's degree required; a degree in business, marketing, or a related field is preferred.
If you have the skills and passion for driving business growth and excellence, apply now
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