
Growth Marketing Strategist
1 day ago
Unlock your potential in a dynamic role that combines marketing, consulting, and data intelligence to drive revenue growth and brand recognition worldwide. Our culture emphasizes diversity and people-first values, aiming to be the most valued private growth marketing firm globally.
Focus on driving revenue growth and brand recognition through our full-service growth marketing offerings: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.
Our proprietary technology, nova, analyzes businesses through first-party data, supporting marketing investment planning and due diligence in M&A. This enables marketers to contribute strategically and deliver value in new ways.
A dynamic team of consultative marketers, creatives, analysts, and technologists advance planning and measurement through testing and data science across the customer journey.
The Senior Growth Analyst role requires proficiency in spoken and written English at an advanced level.
A Day in the Life:Audit current and prospective clients' marketing programs, craft integrated marketing plans across our channel suite, emphasizing social media and Google Ads. Collaborate with channel specialists to develop strategies used by account teams and help acquire new clients.
Key Responsibilities:- Determine budget allocation by channel, medium, environment, objective, and funnel stage
- Work with channel specialists to ensure channel-level strategies align with the overall plan
- Learn about prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
- Pressure test forecasts with specialists to ensure projections align with client efficiency requirements and business objectives
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and flywheels
- Experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
- Competence in Google Ads, Facebook, and/or similar self-serve platforms
- Familiarity with the broader marketing and media buying landscape
- Familiarity with earned media channels
- Familiarity with audience insight tools such as GlobalWebIndex
- Familiarity with Asana and Slack
Key Performance Indicators (KPIs):
- Win Rate (50%+)
- Percent of Appraised GP to Won GP (70%+)
Most Important Things (MITs):
- Audit Quality
- Audit Speed
- Thought Leadership of appraisal collateral development
- Accuracy of Appraisal Forecasts
We are an Equal Opportunity Employer and value diverse backgrounds and experiences. All employees' viewpoints are important to our success, and inclusion is everyone's responsibility.
Be aware of fictitious job openings or solicitations. We do not charge any application, processing, or training fee at any stage of the recruitment process. Our genuine job openings are posted on our careers page. If you have doubts about authenticity, email recruiting before taking any action.
Equal Employment Opportunity information is available upon request as part of our standard recruiting process.
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