Energy Sector Marketing Strategist
2 days ago
About Booth and Partners
We are a leading B2B media company in the energy sector. Our goal is to provide valuable insights to our audience.
Job Description:
- Petroleum Economist – A premium business intelligence platform offering in-depth insights into the global energy industry.
- Global Energy Infrastructure – A SaaS business intelligence tool providing critical data on energy infrastructure projects worldwide.
The Role:
This is a highly strategic role that requires a marketer with experience in subscription marketing, digital marketing, and demand generation.
Your Responsibilities:
- Leverage your expertise to develop and execute sophisticated subscription marketing strategies targeting senior executives in the energy industry.
- Implement multi-channel digital campaigns across email, paid media, LinkedIn, SEO, and industry partnerships to drive high-value conversions.
- Craft targeted messaging, offers, and content strategies designed to engage C-suite executives, directors, and senior professionals.
- Lead A/B testing, performance analysis, and conversion optimization to refine pricing strategies and marketing approaches.
- Manage and optimize marketing automation and CRM workflows to enhance lead nurturing and subscriber retention.
- Utilize data analytics and subscriber insights to refine acquisition continuously and engagement tactics.
- Collaborate with editorial, product, and sales teams to align messaging with subscriber needs and industry trends.
- Develop premium-level email sequences, landing pages, and ad creatives that resonate with senior decision-makers.
- Monitor competitor strategies and industry developments to adjust and refine marketing approaches.
- Ensure all email campaigns are optimized for deliverability, engagement, and conversion including HTML and CSS updates for email templates.
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