Energy Sector Marketing Strategist

2 days ago


Manila, National Capital Region, Philippines Booth and Partners Full time

About Booth and Partners

We are a leading B2B media company in the energy sector. Our goal is to provide valuable insights to our audience.

Job Description:

  • Petroleum Economist – A premium business intelligence platform offering in-depth insights into the global energy industry.
  • Global Energy Infrastructure – A SaaS business intelligence tool providing critical data on energy infrastructure projects worldwide.

The Role:

This is a highly strategic role that requires a marketer with experience in subscription marketing, digital marketing, and demand generation.

Your Responsibilities:

  1. Leverage your expertise to develop and execute sophisticated subscription marketing strategies targeting senior executives in the energy industry.
  2. Implement multi-channel digital campaigns across email, paid media, LinkedIn, SEO, and industry partnerships to drive high-value conversions.
  3. Craft targeted messaging, offers, and content strategies designed to engage C-suite executives, directors, and senior professionals.
  4. Lead A/B testing, performance analysis, and conversion optimization to refine pricing strategies and marketing approaches.
  5. Manage and optimize marketing automation and CRM workflows to enhance lead nurturing and subscriber retention.
  6. Utilize data analytics and subscriber insights to refine acquisition continuously and engagement tactics.
  7. Collaborate with editorial, product, and sales teams to align messaging with subscriber needs and industry trends.
  8. Develop premium-level email sequences, landing pages, and ad creatives that resonate with senior decision-makers.
  9. Monitor competitor strategies and industry developments to adjust and refine marketing approaches.
  10. Ensure all email campaigns are optimized for deliverability, engagement, and conversion including HTML and CSS updates for email templates.


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