Senior Paid Social Marketing Specialist

2 days ago

Taguig, National Capital Region, Philippines beBeePaid Full time $80,000 - $150,000
Job Description:">

We are seeking a highly skilled Paid Social Strategist to join our team. As a Paid Social Strategist, you will be responsible for developing and executing paid social media campaigns that drive revenue growth and brand recognition for our clients.

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You will lead the performance, strategy, and execution of paid social accounts from A-Z, working closely with our creative, organic, and influencer/partnership teams to ensure we are best-in-class across the channel.

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Responsibilities include full ownership and execution of performance marketing via paid social platforms, effectively executing builds and production A-Z with redundancy across channels, and leading execution of optimizations concerning performance improvements relative to goals.

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You will also own strategic communication internally and externally for clients and client teams, including proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items, and autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable).

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Excellent marketing and business strategy acumen is required, including a complete understanding of the marketing funnel and how to execute via paid social, a full understanding of the eCommerce model and basic lead gen strategies, and the ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results.

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Ownership of performance reporting and strategy communication is also essential, including execute performance reporting A-Z with excellent presentation creation capabilities, autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written), and the ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps.

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Requirements:

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  • 1-2 years of digital marketing experience; agency experience a plus">
  • 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus">
  • 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc)">
  • 1+ years experience leading paid social strategy for direct response marketing efforts">
  • 1+ years experience with Google Analytics, Shopify; other technical platforms a plus">
  • 1 year experience client facing and handling communications">
  • Excellent Excel skills with clear understanding of advanced Excel features">
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Key Performance Indicators (KPIs):

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  • Managing a full workload indicated by one or more of the following:
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    • $26k MRR or
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    • 6 owned clients">
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  • Below 10% client churn rate">
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Most Important Things (MITs):

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  • Delivering top-tier product, as well as owning strategic direction and channel communication for designated accounts, overseeing effective reporting and execution of channel strategy">
  • Account Growth & Retention (Results & Sentiment)">
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This is an exciting opportunity to join our dynamic team and contribute to driving revenue growth and brand recognition for our clients. If you are a highly motivated and experienced Paid Social Strategist looking for a new challenge, please apply today

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