
Paid Social Specialist
3 days ago
Driving Growth through Paid Social
Job Description:We are seeking a highly skilled Paid Social Lead to join our team. In this role, you will be responsible for planning, designing, and executing paid social campaigns across multiple channels, including Meta, TikTok, and Snapchat.
You will work closely with our in-house experts and agencies to develop strategic plans, use data to inform decisions, and drive execution to optimize marketing efforts. Your goal will be to scale cost-effective customer acquisition and reactivation campaigns while meeting company goals.
This is a high-performance/high-impact role that requires strong analytical and problem-solving skills. You must be able to use data to optimize day-to-day performance and have a process-improvement mindset to help us become more efficient in our activities.
Responsibilities:- Plan, design, and execute paid social campaigns from start to finish.
- Use data-driven approaches to analyze performance drivers and optimize campaign ROI.
- Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis.
- Optimize campaign performance towards activation, retention, and reactivation goals.
- Analyze and report on campaign KPIs to key stakeholders.
- Strong track record of efficient growth through paid social and performance marketing metrics.
- Experience running large multi-million dollar growth campaigns on paid social media platforms.
- Strong communications and presenting skills.
- Strong quantitative and analytical skills.
- A process-improvement mindset.
- Curiosity to understand why things happen.
- Obsessed with growth and building things.
- Proficient in Excel for performance analysis.
- Knowledge of Facebook bidding, targeting, optimization, and web & app tracking setup and troubleshooting.
- Experience working with performance marketing metrics and platform reporting.
- Opportunity to work with a talented team of professionals.
- Chance to drive growth and make a meaningful impact.
- Professional development and training opportunities.
- Competitive salary and benefits package.
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