Senior Lead Growth Marketing Specialist

16 hours ago

Cabuyao, Calabarzon, Philippines beBeeGrowthMarketing Full time A$18,000 - A$30,000
Lead Growth Marketing Specialist">

We are seeking an experienced Lead Growth Marketing Specialist to drive tenant demand and reduce vacancy across our premium residential portfolio in Wellington. As a key member of our marketing team, you will be responsible for designing and running efficient, test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples.

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  • You will build a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok.
  • Define audiences and geo targets around Wellington, create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion.
  • Set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked.
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps.
  • Manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration.
">Requirements:">
  • At least three years in growth or performance marketing for B2C, with proven results in ANZ markets.
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads.
  • Proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel.
  • Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience.
  • Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued.
  • Excellent English communication skills for briefs, reporting, and stakeholder updates.
  • Reliable internet, suitable hardware, quiet environment, and quality microphone/headset.
">Benefits:">
  • Competitive salary.
  • Direct contract with a growing business.
  • Growth potential as the company scales.
">About the Role:">

This role offers a unique opportunity to leverage your expertise in growth marketing to drive real results in a dynamic and evolving industry. If you have a passion for staying ahead of the curve and pushing boundaries, we want to hear from you.

">

To succeed in this role, you will need to demonstrate a deep understanding of growth marketing principles, excellent analytical and problem-solving skills, and the ability to work effectively in a remote team environment.

">

If you are a motivated and results-driven professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

">Key Responsibilities:">

The ideal candidate will have a strong background in growth marketing, with a proven track record of delivering results in B2C environments. They will also possess excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.

">
  • Candidate must have at least three years of experience in growth or performance marketing for B2C.
  • Candidate must have hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads.
  • Candidate must have proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel.
  • Candidate must have strong creative and copywriting skills for social and landing pages.
  • Candidate must have practical A/B testing experience.
  • Candidate must have excellent English communication skills.
  • Candidate must have reliable internet, suitable hardware, quiet environment, and quality microphone/headset.
"]",

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