Senior Marketing Specialist

2 weeks ago

Pasig, National Capital Region, Philippines beBeeBrandActivation Full time ₱5,500,000 - ₱8,250,000
Job Title: Brand Activation Manager

The successful candidate will be responsible for leading the development of annual brand plans, executing agreed marketing initiatives, and driving business growth consistent with international marketing cycles.

  • Develops and executes annual marketing plans to meet business objectives in line with global direction at the local level
  • Understands market dynamics using global insights plus local category, trade, shopper and consumer data
  • Maintains product portfolio and range relevant to the region, including promotional SKUs
  • Provides recommendations on local market pricing in accordance with global pricing guidelines and indexes
  • Adapts and leverages central visibility and promotional tools to provide best-in-class retail presence and in-store communication
  • Manages distribution priorities with the sales team and negotiates with key customers as an expert in category management
  • Collaborates with cross-functional teams to ensure flawless execution of marketing initiatives
Requirements:
  • Upper intermediate English proficiency or above
  • Minimum 5 years' work experience in consumer goods marketing and sales
  • Degree or above in Business, Marketing, or a related discipline
  • Proven ability to analyze and utilize trade audit data
  • Exposure to working directly with customers and sales teams
  • Ability to lead critical thinking, collaboration, influence, team leadership, customer focus, and achieving results in alignment with business goals
  • Prior experience in brand activation/execution is advantageous

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