User Acquisition Manager

2 days ago

Cabuyao, Calabarzon, Philippines beBeeGrowth Full time $900,000 - $1,220,000
Mobile Growth Specialist

We are seeking a performance-driven professional to scale mobile user growth for our apps. This role requires a deep understanding of the mobile gaming industry to create targeted and effective advertising content that captures the attention of gamers and enhances brand engagement.

The ideal candidate will have hands-on experience buying mobile app or gaming ads with significant budgets while achieving target KPIs. They will be responsible for campaign execution, performance optimization, and analysis, collaborating cross-functionally to maximize growth.

Key Responsibilities:
  • Plan, launch, and optimize UA campaigns across core paid channels: Meta, Google, TikTok (SRNs/SANs), Programmatic DSPs, Rewarded Ad Networks, and more
  • Responsible for daily performance tracking, pacing, and spend efficiency against KPIs (e.g., CPI, CPA, ROAS) of your campaigns
  • Collaborate with creative teams to develop and test ad concepts, messaging, and formats
  • Analyze and report on campaign performance to other members of the growth team, aiming to uncover actionable insights & optimizations
  • Identify and test new growth channels, networks, and strategies
Requirements
  • A bachelor's degree in marketing, communications, or equivalent experience
  • 1-4 years of hands-on experience buying mobile app or gaming ads with significant budgets while achieving target KPIs
  • Proven ability to scale UA efficiently in a mobile-first or mobile gaming environment
  • Strong analytical skills fluent in Excel/Sheets and familiar with tools like MixPanel, Google Analytics, Looker, Tableau, Singular (BI Tools & Attribution Frameworks)
Benefits
  • We offer a 100% remote work environment.
  • A competitive compensation package.
  • Generous perks & benefits to team members.
  • Participation in the Company's equity plan (for full-time team members).

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