Digital Growth Specialist
21 hours ago
Our organization is seeking an analytical and experienced Digital Growth Specialist with expertise in A/B testing, funnel optimization, and data-driven expansion. This role is crucial to scaling performance across web and product experiences, impacting conversion rates on traffic volumes.
You will collaborate with developers, marketing, and product leaders to hypothesize, test, and implement experiments driving measurable revenue growth and customer success outcomes.
Responsibilities- Develop and execute a comprehensive digital growth strategy across website, product onboarding, and acquisition funnels.
- Design, launch, and analyze A/B and multivariate tests to optimize conversion rates and reduce friction.
- Partner with developers to implement tests and validate results in production environments.
- Utilize analytics platforms and statistical models to identify drop-offs and prioritize opportunities.
- Build dashboards and reporting to monitor experiment performance and business impact.
- Collaborate with leadership to translate insights into actionable growth initiatives.
- Ensure test velocity and learnings are documented and shared across the organization.
- 4+ years of experience in Digital Growth, Conversion Rate Optimization, or related roles.
- Strong technical expertise in A/B testing tools (e.g., Optimizely, VWO, Google Optimize).
- Proficiency with web analytics platforms (GA4, Amplitude, Mixpanel) and strong SQL skills.
- Experience running experiments at scale.
- Ability to partner with developers and CS teams to execute experiments effectively.
- Analytical mindset with ability to interpret data and communicate insights clearly.
- Strong project management skills and experience driving initiatives end-to-end.
- SaaS / growth-stage company experience.
- Understanding of retention marketing and email optimization.
- Exposure to large-scale personalization and segmentation strategies.
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