
Digital Media Growth Manager
1 day ago
Job Title
">Simplify Digital Growth by Scaling Paid Channels
Drive innovation in your career as a Senior Growth Marketing Specialist, leading the optimization and scaling of paid media channels.
- Key Responsibilities: Manage and optimize campaigns across key platforms, ensuring maximum ROI.
- Conversion-Focused Campaigns: Develop and manage full-funnel campaigns to generate qualified leads and demos for our sales team.
- Ad Creative & Copywriting: Collaborate with our design team on compelling ad copy and visuals that perform.
- Landing Page Optimization: Ensure seamless integration between ad traffic and web content.
- Analytics & Reporting: Track KPIs, measure ROI, and provide actionable insights using various tools.
- Budget Management: Allocate and manage monthly budgets to maximize pipeline generation and cost-efficiency.
- Audience Targeting: Continuously test and refine targeting strategies for optimal results.
- Experimentation: Develop and run experiments to test new tactics, creatives, and channels.
- 5+ years of experience in B2B performance/growth marketing roles.
- Hands-on experience managing LinkedIn Ads and Google Ads.
- Proven track record of generating leads and optimizing campaigns for conversions in a B2B SaaS environment.
- Strong analytical mindset and experience working with performance dashboards and marketing analytics tools.
- Fluent in English with excellent written and verbal communication skills.
- Experience in life sciences, medtech, or regulated industries is an asset.
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Software Development
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