Global Brand Expansion Marketing Leader

2 days ago


Lipa City, Calabarzon, Philippines beBeeMarketing Full time $90,000 - $120,000
Job Overview

This role entails spearheading a comprehensive international marketing strategy to expand an e-commerce business, leveraging expertise in brand development, paid advertising, email marketing, and data-driven decision-making.

About The Role
  • This is a senior-level position ideal for a marketing professional with extensive e-commerce experience, particularly in scaling brands from 7-figure to 8-figure revenues.
  • The successful candidate will lead the marketing team and develop strategies to reach US and UK markets while maintaining consistency and authenticity of the brand.
Key Responsibilities
  1. Design and execute marketing strategies to expand into international markets.
  2. Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
  3. Oversight of the brand's development and enhancement to resonate with international markets.
  4. Management of paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
  5. Analysis of user behavior and implementation of strategies to optimize the website for higher conversion rates and improved customer experience.
  6. Oversight of email marketing strategies using Klaviyo to drive customer retention and conversion.
  7. Leadership of SEO initiatives to increase organic traffic and search rankings.
  8. Monitoring of marketing performance metrics, identification of trends, and adjustment of strategies to meet KPIs.


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