
Senior Email Marketing Specialist
14 hours ago
At UNIFIN Inc., we are a leading debt recovery solutions provider.
About the JobWe are seeking a highly skilled and detail-oriented professional to oversee our email communications strategy. This individual will focus heavily on email deliverability, content creation, and performance optimization, ensuring our campaigns reach the right audience, deliver the right message, and drive measurable results.
Key Responsibilities- Email Infrastructure & Deliverability - Manage and monitor email domains, IP reputation, and inbox placement.
- Implement SPF, DKIM, DMARC and maintain compliance with regulatory requirements.
- Oversee sender reputation and resolve deliverability issues.
- Content & Campaign Creation - Create and refine email templates and content (empathy, urgency).
- Develop compelling subject lines, copy, and CTAs.
- Run A/B testing across content and design.
- Campaign Management & Analytics - Launch and manage multi-segmented campaigns.
- Track click-throughs, portal logins, and inbound calls.
- Own UTM parameter setup and reporting.
- Provide insights to optimize performance.
- 3+ years in email marketing / deliverability / campaign strategy.
- Strong knowledge of email systems, IP/domain management.
- Experience with MailWiz, SendGrid, or similar ESPs.
- Skilled in persuasive, compliant copywriting.
- Proficient with Google Analytics, reporting tools.
- Familiarity with SMS campaign tools.
- Excellent English communication skills.
- Regulated industry experience preferred.
When you join our team, you become part of a talented group of individuals dedicated to bringing success to your career and life.
We are looking for a highly motivated candidate who is passionate about delivering exceptional results.
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