Email Marketing Strategist

1 day ago

Batangas, Calabarzon, Philippines beBeeEmailMarketing Full time $60,000 - $80,000

About this role:

We are seeking a highly skilled Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for developing and implementing marketing strategies centered on our unique audience.

You will collaborate with the product team to enhance email capture rates and optimize email conversion flows. You will also conduct market research, analyze consumer trends, and develop marketing campaigns that align with our brand and business objectives.

Key Responsibilities:

  • Develop and execute high-volume email marketing campaigns across multiple systems and email platforms.
  • Drive the creation and execution of A/B tests to determine the most effective strategies for user acquisition, retention, and engagement.
  • Create engaging, brand-aligned messaging that effectively communicates our value proposition while being sensitive to the emotion of the audience.
  • Provide strategic recommendations for email platform consolidation and future platform selections.
  • Champion a customer-centric approach, continuously seeking to understand and improve the user journey.
  • Work closely with various teams to create cohesive and effective campaigns.
  • Maintain subscriber data integrity and focus on segmentation and list hygiene for optimal campaign results.

Requirements:

  • Bachelor's degree in marketing, business, statistics, or a similar discipline.
  • Strong experience in building and launching high-volume email campaigns from scratch.
  • Proven experience across a variety of email marketing and automation platforms.
  • Demonstrated ability in making strategic recommendations for email platform optimization and developing requirements for future technology consolidation.
  • Growth mindset with a results-driven approach to work.
  • Basic HTML and Salesforce experience required.
  • Demonstrated professionalism and strong attention to detail.

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